The purpose of this role is to deliver ancillary revenue growth to Aer Lingus in the coming years. Ancillary revenue is key to Aer Lingus future profitability and is undergoing major change in the airline industry.

This role will do this by leading our ancillary strategy, building out a product roadmap of both airline and non-airline partners (i.e. car parking, transfer). They will ensure products are customer centric and competitive. They will  manage ancillary revenue and commission delivery growth to maturity.

This role will be the key business owner of ancillary, reporting to Director of Airline Retailing, CCO and Aer Lingus Executive team, as well as IAG, leading Aer Lingus progression of ancillary revenue to maturity.

This role will be responsible for revolutionising how Aer Lingus offers, sells and delivers ancillary and partner products. This role will do this by managing key stakeholders and leading cross-functional teams to deliver strategy, product, partner contracts and revenue.

Principal Accountabilities:

• Define Aer Lingus Ancillary Strategy for next three years, working with wide stakeholder group to ensure we can deliver on the strategy
• Manage the delivery of the strategy, working to the collective goal of ancillary and partner revenue delivery and customer centric offers, by building out roadmaps and managing major projects
• Use influencing skills to garner support from across the organisation for the changes
• Analyse customer trends and competitor benchmarking on regular basis
• Identify industry trends and technological advancement that present opportunities for Aer Lingus
• Bring about major business process change in how Aer Lingus manages ancillaries and partners
• Introduce data driven decisions by productionising and dashboarding data working with internal data teams
• Introduce machine learning tools and AI to support forecasting
• Implement revenue management of ancillaries and partners – build a team of revenue analysts, manage this business change, manage revenue delivery through managing a team of ancillary revenue analysts, organising day to day activities and introducing checks and balances to reduce financial and audit risk.
• Onboard new ancillary partners by negotiating contracts
• Onboard new partners by building out roadmaps and working with Tech on delivery.

• 3rd level qualification in Business / Commerce or relevant work experience
• Strong sense of ownership and accountability for portfolio
• Strong commercial focus with a clear understanding of Aer Lingus’ commercial and customer position
• Strong understanding of the airline selling in a digital environment and the role ancillaries play in this
• Strong analytical skills to introduce revenue management of ancillaries
• Lead business case development to ensure project and commercial success
• Ability to lead cross functionality teams to deliver products and change
• Proven capability of drafting and presenting plans to senior stakeholders
• Strong leadership and influencing, and ability to work with a cross functional team to deliver change
• Fluent in English, both written and spoken

Essential competencies/skills

• Strong commercial and strategic awareness
• Motivated self-starter with strong organisational and project management skills, a problem solver
• A convincing and influential communicator. Bright, quick thinking and self-confident
• Experience in proposition and/or business/strategy development
• Ability to define the metrics required to measure business performance
• Excellent numerical and analytical skills with experience in developing KPI reports, dashboards and analytics
•  Ability to analyse problems, to probe facts, identify and question assumptions and to assist in the decision making processes
•  Business acumen and financial management skills with experience in statistical analysis
• Excellent communication and presentation skills combined with the ability to build and maintain positive working relationships at all levels

Closing Date: 5th February 2025.