Hiring Company
TBD BIGLIFE Sdn. Bhd.Job Description
Join the BigPay Team! Levelling up people’s life, one transaction at a time.
What we do, and why we do it
The banking system is evolving to give consumers the transparency, control and financial wellbeing they deserve. In a world where technology can change how we live for the better, there is no reason to be burdened by legacy systems, bureaucracy and mediocrity. It’s time for a change, and you can be part of this revolution!
BigPay is everything you wish your bank was: fair, transparent, frictionless. We went back to the drawing board to explore how new technologies could bring power back to you. Our goal is to solve real-world money problems for millions of people by empowering them and providing a simple interface for users to send, receive and track their money
Life at BigPay
We’re fast, curious and ambitious. We are on a fearless adventure to change financial services for consumers, and we value ownership, initiative and leadership from everyone in the company. We’re going out of our way to recruit the most intelligent, creative and talented people in the world. We want innovators, and that means maintaining an environment where they can flourish. Our only boss is the consumer. BigPay values highly collaborative, hard-working people, who can deconstruct problems on the fly and take the team with them, while being inventive, iterative and agile. We never want to reach a stage where we are not challenged on a daily basis – because it means we’re not going fast enough.
About the Job
We are looking for an enthusiastic and creative Social Media Manager & Content Creator to join BigPay Malaysia, a leading digital bank in Malaysia. The ideal candidate will have a strong understanding of local culture, trends, and online behavior in Malaysia, and will be responsible for crafting engaging, relatable, and on-brand content across our social media channels. You will help drive engagement, build brand awareness, and foster strong connections with our local community by creating content that resonates with our target
audience.
This is an exciting opportunity for someone passionate about storytelling, social media, and building a digital brand in the banking industry.
Key Responsibilities:
Content Creation & Strategy:
Develop and execute content strategies for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.), ensuring they are aligned with our overall spaneting objectives and brand voice.
Create compelling, localized, and relatable content (graphics, videos, copy) that speaks to the Malaysian audiences cultural nuances, trends, and preferences.
Focus on storytelling to highlight customer experiences, brand values, and product features in a way that feels authentic and approachable.
Collaborate with internal teams (e.g., spaneting, product, design) to brainstorm and create content that supports key campaigns, product launches, and brand initiatives.
Social Media Management:
Manage day-to-day social media activity, including posting, monitoring, and engaging with followers on various platforms.
Respond to comments, messages, and mentions in a timely and positive manner, building community engagement and rapport with followers.
Maintain an editorial calendar, ensuring consistent and relevant content is posted to maintain a strong social media presence.
Content Planning & Local Relevance:
Stay updated on local trends, pop culture, and current events in Malaysia to create timely, relevant, and engaging content that connects with our audience.
Leverage local celebrations, holidays, and events (e.g., Hari Raya, Chinese New Year, Merdeka) to develop relevant content that resonates with the Malaysian spanet.
Conduct research on customer interests, behaviors, and pain points to ensure content speaks to the needs and desires of local audiences.
Campaign Execution & Performance Tracking:
Execute content-based campaigns that support broader spaneting initiatives, including influencer collaborations, contests, giveaways, and other interactive activities.
Track the performance of social media campaigns, providing insights and recommendations for improvement based on metrics such as engagement rates, reach, and conversions.
Monitor competitors and industry trends to ensure content remains fresh, engaging, and competitive.
Brand Consistency & Quality:
Ensure that all social media content adheres to brand guidelines and maintains consistency in tone, style, and messaging.
Edit and proofread content to ensure it is error-free, clear, and on-brand before posting.
Collaboration & Cross-Functional Work:
Work with cross-functional teams (spaneting, design, product) to ensure that content is aligned with the bank’s strategic goals and objectives.
Build relationships with local influencers and partners to amplify content reach and build community connections.
Support internal teams with content needs for other digital channels, including websites, emails, and presentations.
Requirements:
Education & Experience:
Bachelor’s degree in Marketing, Communications, Media, or a related field.
3-5 years of experience in social media management, content creation, or digital spaneting, preferably in the fintech or banking sector.
Proven experience in creating content that resonates with local, Malaysian audiences across various social media platforms.
Skills & Competencies:
Strong writing and editing skills, with the ability to craft engaging and relatable copy.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
Knowledge of design tools (e.g., Canva, Adobe Creative Suite) to create visually appealing content.
Understanding of social media trends, pop culture, and local references within the Malaysian context.
Strong understanding of social media algorithms and best practices to maximize reach and engagement.
Ability to work independently, take initiative, and prioritize tasks in a fast-paced, dynamic environment.
Personal Attributes:
Creative and innovative thinker with a passion for storytelling and digital spaneting.
Strong attention to detail and a keen eye for high-quality content.
Excellent communication skills and the ability to work collaboratively across teams.
Self-motivated, proactive, and able to manage multiple projects simultaneously.
Adaptable and able to thrive in an ever-changing social media landscape.
Why Join Us?
Play a key role in shaping the digital presence of a leading Malaysian digital bank.
Collaborate with a talented and passionate team to create innovative and impactful content.
Opportunities for personal and professional growth in a fast-growing fintech environment.
Competitive salary and benefits package.
A vibrant, inclusive work culture that fosters creativity and collaboration.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.