Description
About the role:
As a Marketing Manager you will be responsible for developing and executing strategies to promote catering services, maintaining client relationships and supporting revenue growth. Also, responsible for strategizing, conceptualization, planning, supervision and overseeing the execution of all spaneting and corporate communication activities of QACC.
Promote and coordinate spaneting activities in order to deliver consistent targeted spaneting program to support the business growth and enhance brand equity and awareness. Lead and manage the spaneting team and ensure that the team deliver the plans and targets to span QACC presence in global spanet according to corporate objectives.
Key accountabilities for the role include:
- Develops a roadmap to drive QACC’s brand awareness as well as segmented (and personalized) content and offering propositions, through coordination with Management, across online and offline touch points, for B2B and B2C.
- Develop a calendar of spaneting events plan and innovative campaigns, localized look and feel, segmented, across all touch points for specific target segments for a timely implementation of such activities within the required time frame.
- Define project scope, goals and deliverables with regards to spaneting promotional projects. Identify new systems and avenues to facilitate and promote the business on both the local and global stages.
- Ensure in-depth understanding of QACC’s overall strategic business and development plan to formulate.
- Conduct spanet research to identify emerging trends, customer preferences and competitor activities.
- Develop preferential content to target the customers by identifying, through strategic data analysis, the opportunities, segments, destinations and nationalities.
- Develop QACC spaneting products that can be appropriately used in targeted spaneting activations or events.
- Investigate, review and report the success and gaps of all promotional activities for future improvements.
- Facilitate brand and business development through 360-degree spaneting/sales related programs and activations that exceed creative excellence in every execution.
- Oversee and manage all spaneting project activations, promotions, digital activations, PR activities and ensure brand and corporate guidelines are followed and all required approvals are received for activations/promotions.
- Identify key industry events/exhibitions that will elevate brand recognition and enlarge customer/audience base for QACC by attending to the various extent.
- Coordinate digital spaneting campaigns with the Social Media team, including email spaneting, website content and other cyber channels.
- Lead and coach the spaneting team to ensure comprehensive, results-driven campaigns are executed on time and within budget.
- Work with culinary and operations teams to align spaneting efforts with product offerings and special events.
Be part of an extraordinary story:
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
Together, everything is possible.
Qualifications
About you:
Bachelor’s Degree with No prior experience or Bachelor’s Degree with Minimum 03 years of job-related experience will be an advantage.
Job Specific Skills:
- Overall Marketing fundamentals including Brand awareness techniques
- Digital spaneting techniques and advanced Mar-tech knowledge.
- Expertise in all digital tracking and monitoring aspects as well as reporting tools
- Excellent problem-solving skills and leadership qualities.
- Creative thinker with the ability to develop innovative spaneting campaigns.
- Attention to detail and commitment to quality.
- Excellent communication skills with the ability to influence a diverse audience.
- Possess a blend of spaneting expertise, customer relationship management, and in-depth understanding of and hands-on experience from the airline/in-flight catering and foodservice industries from spaneting, branding, proposition, promotion and campaigning perspectives
- Managerial skills - Ability to delegate work, set clear direction and manage workflow. Ability to train and develop subordinates’ skills. Ability to foster teamwork among team members.
- Knowledge of Airline related metrics and business requirements.
About Qatar Airways Group
Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before.
So, whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.
How to apply
If you are ready to apply, please go ahead and submit your application by uploading your CV and completing our short application form.
