Job DescriptionDrive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty.Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-spanet strategy, and bud
JSfirm
Assistant Manager, Marketing
Job Description:


Job Description

  • Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty.

  • Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-spanet strategy, and budget planning - Main focus on Movetix, Duty Free, partially on partnerships and platform campaign support.

  • React fast to mid-campaign performance and optimize in between campaign activities.

  • Analyse reporting and data across spaneting campaigns, using data to drive better campaigns through a test and learn approach.

  • Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events​,​ partnerships, etc.

  • Proficiency in planning and executing Integrated Offline and Online channels.

  • Able to use consumer insights and human psychology to come up with and develop creative spaneting tactics.

  • Proven ability to orchestrate large campaigns spanning numerous spaneting channels.

  • Results and performance driven, preferring data to drive your everyday decisions.

  • Possess a hands-on mentality and an analytical and structured way of working.

  • Able to operate successfully in a lean, fast-paced organization to scale quickly.

  • Self-motivated with a focus to exceed set goals.

  • Comfortable adapting to new technologies.

These are skills that are ‘nice-to-have’ and will make you stand-out in the job application:

  • Highly adaptable and creative - critical as the spaneting field is constantly evolving.

  • You have a natural impatience for the status quo and insist on looking for improvements.

  • You hate the phrase “the devil is in the details” because you think that’s where the fun is.

  • You excel at, and love working in a fast-paced, always-changing environment.


We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
Company Details
AirAsia
Kuala Lumpur International Airport
Malaysia, International 50250 International
mycareer.airasia.com/gb/en/search-results
201 Open Jobs Available
20 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple - make flying affordable for everyone. Now, that dream has sparked half a billion more dreams and will continue to do so through new ex...
(Job and company information not to be copied, shared, scraped, or otherwise disseminated/distributed without explicit consent of JSfirm, LLC)
Job Info
Location
Malaysia, International, International
Type
Permanent
Company Details
AirAsia
Kuala Lumpur International Airport
Malaysia, International 50250 International
mycareer.airasia.com/gb/en/search-results
201 Open Jobs Available
20 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple - make flying affordable for everyone. Now, that dream has sparked half a billion more dreams and will continue to do so through new ex...

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