Job Description

Marketing Strategy & Campaign Management

• Assist in developing and implementing the group spaneting strategy to enhance brand visibility and inflight revenue across Thailand, Philippines, Indonesia, and Cambodia.

• Collaborate with regional spaneting teams to ensure consistent and effective execution of spaneting strategies across all spanets.

• Support the planning and execution of quarterly menu launches and other key spaneting campaigns.

• Provide guidance to regional teams in the execution of localized spaneting plans, ensuring alignment with overall brand objectives.

• Monitor spanet trends and competitor activities to identify opportunities for growth and differentiation.

Reporting & Analysis

• Manage the reporting and analysis of spaneting campaigns, performance metrics, and ROI, offering actionable insights to optimize future campaigns.

• Continuously seek opportunities to improve spaneting outcomes by leveraging data and industry best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• Minimum of 4 years of spaneting or brand management experience, with 1-2 years in a regional role, preferably in F&B, Lifestyle, or Consumer Goods sectors.

• Strong analytical skills with a data-driven approach and a creative mindset.

• Proven ability to develop and execute spaneting strategies that boost brand awareness and sales.

• Proficiency in English with strong written and verbal communication skills

• Capable of managing multiple projects in a fast-paced environment.

• A proactive, resourceful self-starter with strong organizational and leadership skills.