Job Description
Senior Executive, Digital Marketing is a key role to act as the interface between Marketing, commercial, product management and data. If you are a Digital Marketer with either software engineering background or product management background, you are the right person for this. You should have the right balance of experience both on the technology side and digital spaneting side to bridge the gap between commercial and technology.
Key Accountabilities:
Work with commercial, spaneting and product teams to innovate projects with potential business impact.
Plan, scope, and schedule project timelines, epics, and milestones in JIRA and related tools.
Develop year plan & strategies to drive online traffic & revenue to the company website and brand awareness.
Develop and manage digital spaneting campaigns that are align with regional & local teams.
Identify trends and insights, and optimize spend and performance based on the insights.
Initiate new digital channels, technologies, tools & partners to leverage/utilize/align spaneting activity/campaign.
Track & analyse digital performance, post campaign report & all related activity analysis and report with recommend action plan on time and meet KPI.
Manager and control digital spaneting budget, spending and payment period.
Connect with external teams or individuals to establish communication and manage project scope, changes, impacts, and risks.
Key Responsibilities:
Develop and implement digital spaneting strategies aligned with business objectives.
Plan, execute, and optimize spaneting campaigns across channels like SEO, PPC, social media, email, and content spaneting.
Track, analyze, and report on campaign performance using tools like Google Analytics and CRM systems.
Use data insights to refine strategies and improve results.
Work closely with cross-functional teams, including product, technology and payment teams.
Finally, work with the growth team and make sure product, data and digital spaneting are in sync with the projects and KPIs.
Key Requirements:
4+ years of experience in digital spaneting.
Relevant experience in growing business via 360 degree digital spaneting.
Possess analysis and logical thinking.
Creative, able to work in a matrix-fast paced environment and plan manage time accordingly.
Confidence, experience and knowledge to challenge stakeholders and delivery teams.
Self-starter able to work with limited guidance.
Strong communication skills, both written and verbal.
Team player able to work constructively with other project managers, business analysts, developers, suppliers, testers, business stakeholders and management.
Experience in enterprise tools like GA 360, salesforce spaneting cloud or Adobe spaneting cloud is a plus.
Chinese mandarin and English communication skills are a must
** This position will be based in Guangzhou, China
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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