You will support the product strategy and execution for Singapore Airlines ecommerce platforms, driving AI-enhanced experiences and customer journeys. This role involves collaborating cross-functionally with technology, spaneting, analytics, and vendors using Agile methodologies.Key Responsibilities
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Product Development Analyst (Web and Mobile)
Job Description:

You will support the product strategy and execution for Singapore Airlines ecommerce platforms, driving AI-enhanced experiences and customer journeys. This role involves collaborating cross-functionally with technology, spaneting, analytics, and vendors using Agile methodologies.

Key Responsibilities include:

  • Support ecommerce product roadmap development and feature prioritization based on business impact and customer insights
  • Collaborate with cross-functional teams (engineering, design, analytics, vendors) to deliver product solutions
  • Contribute to AI-enhanced features (personalization, agentic commerce, intelligent search)
  • Work with UI/UX on user research, competitive analysis, and usability testing
  • Write and groom user stories, managing UAT and production releases
  • Monitor KPIs and leverage analytics/experimentation platforms for data-driven decisions
  • Design use cases for new features/initiatives supporting revenue growth and user engagement
  • Ensure compliance with data protection laws (PDPA, GDPR), payment security standards (PCI-DSS), and website accessibility standards (WCAG 2.1 AA)
  • Monitor web/app performance and customer feedback; coordinate issue resolution
  • Support stakeholder engagement, vendor coordination, and secure integrations with booking/loyalty/payment systems

Requirements

Essential:

  • A degree in any discipline
  • Exposure to or interest in AI or machine learning, Large Language Models (LLM)-powered products, or NLP (academic/internship/professional experience welcomed)
  • Understanding of ecommerce trends and digital product development
  • Familiarity with Agile/Scrum; PSPO certification a plus
  • Strong communication, interpersonal, planning, and organizational skills
  • Self-driven, meticulous, and eager to learn

Preferred:

  • At least 2 years experience in ecommerce, digital product management, or AI/ML product roles
  • Experience or interest in genAI, chatbots, or AI-powered customer experiences
  • Familiarity with API basics and web/app integration concepts
  • Experience with A/B testing, experimentation frameworks, and continuous optimization
  • Exposure to analytics tools (GA4, Splunk)
  • Interest in SEO/AEO optimization, structured data, accessibility


We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.

Company Details
Singapore Airlines
Airline House 25 Airline Road
Singapore, International 819829 International
www.singaporeair.com/en_UK/us/home#/book/bookflight
95 Open Jobs Available
Explore the world with us, and experience a journey unlike any other on some of the most comfortable and spacious aircraft in the world. Wherever your travels may take you with Singapore Airlines, you’ll be flying on one of the most modern aircraft and...
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Job Info
Location
Singapore, Singapore, Singapore
Type
Permanent
Company Details
Singapore Airlines
Airline House 25 Airline Road
Singapore, International 819829 International
www.singaporeair.com/en_UK/us/home#/book/bookflight
95 Open Jobs Available
Explore the world with us, and experience a journey unlike any other on some of the most comfortable and spacious aircraft in the world. Wherever your travels may take you with Singapore Airlines, you’ll be flying on one of the most modern aircraft and...

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