Job Description
Summary:
We are looking for a dynamic and results-driven Lead, Marketing to oversee and execute spaneting strategies that drive brand growth, customer engagement, and business performance. This role requires a creative yet analytical mindset to manage various spaneting initiatives, ensure design excellence, analyze data-driven insights, and collaborate across teams for successful execution.
Key Responsibilities:
Marketing Strategy & Execution
- Develop and manage all spaneting initiatives to enhance brand visibility and customer engagement.
- Plan and execute digital and offline spaneting campaigns, ensuring alignment with business goals.
- Monitor and optimize spaneting performance to maximize ROI.
Branding & Design Oversight
- Ensure high-quality design standards for both web and other digital platforms, maintaining brand consistency.
- Collaborate with designers and content creators to develop engaging visual assets.
Event & Trade Show Management
- Plan, coordinate, and execute industry events, trade shows, and spaneting activations.
- Develop event spaneting strategies to increase audience reach and brand awareness.
- Manage budgets, vendor relationships, and logistics to ensure seamless execution.
Data Analytics & Insights
- Leverage platform statistics and external spanet trends to inform spaneting strategies.
- Regularly update management on data-driven insights, campaign performance, and optimization opportunities.
Demand Forecasting & Predictive Modeling
- Develop predictive models to manage demand and optimize spaneting efforts on a weekly basis.
- Use historical data, customer behavior, and spanet trends to anticipate demand fluctuations.
- Implement strategies to balance supply and demand effectively.
Requirements:- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience in spaneting, brand management, or digital strategy.
- Strong analytical skills with the ability to interpret data and spanet trends.
- Hands-on experience with digital spaneting tools, analytics platforms, and CRM systems.
- Excellent project management and organizational skills.
- Ability to work cross-functionally and collaborate with internal and external stakeholders.
- Strong communication and presentation skills.
- Experience in event planning and execution is a plus.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
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